EN
Choosing the Right Size and Shape for Your Hologram Label
Why Label Size and Shape Matter
Choosing the right size and shape for your hologram label is more than just an aesthetic decision—it directly impacts:
Anti-counterfeiting performance
Cost per unit
Packaging compatibility
Customer perception
For B2B buyers ordering custom holographic labels, getting the dimensions wrong can lead to:
Overlapping brand logos
Labels that peel off curved surfaces
Wasted costs on overly large stickers
A label that doesn’t convey “security” visually
Let’s explore how to get this decision right.
Step 1: Consider the Application Area
First, determine where the label will be placed on your product or packaging:
| Product Type | Recommended Label Size | Notes |
|---|---|---|
| Lipstick/Small Tube | 10×10 mm or 8×20 mm | Use rectangular labels for curved caps |
| Essential Oil Bottle | 15×15 mm or 15×25 mm | Round or oval labels stick better |
| Cosmetic Box | 20×20 mm or 30×10 mm | Often sealed across opening |
| Pharma Blister Pack | 12×12 mm or custom fit | Needs tamper-evident die cut |
| Electronics Box | 30×30 mm or 40×40 mm | Space for QR code & logo |
Pro tip: Always leave at least 2 mm margin from any folding edge to avoid peeling.
Step 2: Choose the Right Shape
Different shapes serve different functions:
Square or Rectangular Labels
Easy to mass-produce and apply via machine
Ideal for QR/serial codes
Can feel "generic" if not well-designed
Round/Oval Labels
Smoother aesthetics on bottles, tubes
No sharp corners—less prone to peeling
May limit space for codes or fine details
Custom Die-Cut Shapes (e.g. Shield, Leaf, Star)
Instantly recognizable and brand-specific
Difficult to copy = added security
Higher mold cost and setup time
For luxury products, clients often request custom cuts with laser-etched edges or 3D contour shapes.
Step 3: Match the Shape to the Security Function
If you're using the hologram label as a tamper seal, you’ll need shapes that:
Tear when removed
Show "VOID" or checkerboard residue
Leave no clean edge for re-application
Examples:
Bottle neck seal → thin vertical rectangle
Document seal → circle or triangle
Box lock tab → "L" shaped or double-tip rectangle
Step 4: Balance Aesthetics and Functionality
Ask yourself:
Will the label match my overall packaging design?
Does it highlight security or look purely decorative?
Will users notice it and know how to verify the product?
Pro Tip: Brands often choose dual-layer labels—a transparent security base + hologram top layer—for better balance of beauty and function.
Step 5: Test Before Mass Production
We always recommend that B2B clients:
Get 2–3 sample shapes/sizes
Test adhesion on real product packaging
Check print visibility (logo, QR code, microtext)
Try manual + automated application tests
Our Factory Recommendations (Based on Client Orders)
| Label Size | Best Use Case |
|---|---|
| 20×20 mm Square | Skincare boxes, QR + Logo |
| 15×25 mm Oval | Essential oil bottle caps |
| 30×10 mm Strip | Carton openings (as seal) |
| 40×40 mm Round | Electronic product packaging |
| Custom Die-Cut Leaf | Premium perfume or luxury gifts |
Final Thoughts
Choosing the right hologram label size and shape is a critical part of product protection and brand presentation. It influences:
How your label fits
How it's perceived
How well it performs
Don’t guess—consult your packaging, security, and design teams, and always test before full rollout.
Need Help Designing the Perfect Hologram Label?
As a leading Chinese hologram label manufacturer, we’ve served over 2,000 brands across 30+ countries.
We offer:
Free design consulting
Custom die-cut shapes
3D effects, QR codes, microtext options
Samples for fit-testing