EN
Ka whakatakoto ngā tohu hōroro tohu kiko rahi ki ngā tohu whakamāoritanga hōroro hei āwhina i te whakapuaki i ngā tohu takawhiti
[Shenzhen, Haina – Oketopa 28, 2025] — Ko te whakapiri tonutia e mau ana te raraunga o te kotahi miriona miriona tāra ki te ao, ka pa ana ki ngā umanga mai i ngā taonga tino u ki ngā rongoā. Ki te urupare, kei te whakamahi ake nga tohu ā-ao i ngā ripene tohu hōrui , e kite ana ngā tapa hōrui kōwhai ā ngā tapa hōrui tāpiri , hei arai tuarangi kia tiakina ai ō rātou hua, kia mau ai te whakapono o te kaihoko.
Te Rerenga ake o ngā Tapa Whakapūakitanga Hōrokaraka
Kua neke ake ake ngā tapa whakapūakitanga hōrokaraka i te taonga ārai noa. Kua hangaia rātou inaianei ki ngā āhuatanga haumaru mōhio kōpae-tatarua —pērā i te pōtatae ahu-3D, te nuinga kinetik, me te reo minihau—ka uaua rawa kia tūhono mā ngā pirihimana. Ko ēnei tapa kārihi he tohu kitea mō te pono, ka whakarite kia pono te hua e mau nei te kaihoko.
Kore ana ngā waehenga QR, ngā waehenga pātuki rānei e here ana ki te karawhiti, ko ngā karuwhānga e tuku ana whakapūakitanga māmā noa . Ka nui tēnei mō ngā taonga hokohoko e hiahiatia ai ngā kaihoko kia tere te wehe i ngā hua pono i ngā hua takahuri.
He aha ngā Tapa Karuwhānga Kōura e Hoki nei i ngā Pūkeko Rangatira
Ko tētahi aronga e tipu ana ko te hiahia mō ngā tapa hōrui kōwhai i ngā pūkeko matua. Kei ngā toa rangatira mō ngā rongoā mata, ngā wai parfüme, ngā taonga taurewa, me ngā taputapu hiko e whiriwhiri ana mō ngā karuwhānga kōura nā te mea kei te hono ratou i te tae whakaahua me ngā īnoi pakari kia kore ai e whakarerekētia .
Te manaakitanga rangatira: Ko te āhua metara o ngā tapa hōrograma kōwhai e whakapai ake ana i te pūhuihui hua, e rite ana ki te kiko taugata o ngā hua tikanga-āhuatanga.
Tohu Hāpaitanga: I te wā ka whakamahia, mā ngā hōrograma kōwhai ka waiho he PĀNGA, tētahi tauwāhi rānei mēnā ka tangohia, hei aukati i te pātui anō, i te whakamahi anō rānei.
Te mana toa o te toa: Ko ngā tō kōwhai e hāngai ana ahurea ki te pono, ki te rawa, me te whakapono, nō reira ko te kōwhiri tika mō ngā hua rerehua.
E ai ki ngā kaitātari ā-āhuatanga, e kitea ana ināianei ngā tapa hōrograma kōwhai ehara i te nuinga noa i ngā taputapu haumaru, engari ngā taonga hokohoko , e whakapai ake ana i te uara e kitea ana o ngā hua.
Ngā Tapa Hōrograma Ingaru: He Panoni Mō ngā Kamupene Iti-a-Rua (SMEs)
Ahakoa ka whakamahi ngā toa rerehua i ngā peita hōrograma matarohia, kei te huri ngā kamupene iti-a-runga (SMEs) ki te ngā tapa hōrui tāpiri hei ratonga tāpihi utu-whaihua. Arā anō i ngā hoahoa kua hangaia mua, ka taea te tīmatatanga i ngā hōrograma ingarua i te horākau whakaputa kia whai i:
Ngā tānga whakamōhio o te kamupene, i ngā tohu hōtaka
Tau panoni motuhake
Ngā waehenga QR mō te whakamātau matihiko
Ngā waehenga arataki rōpū, i ngā tauaronga
Mō kaihoko ipurangi i runga i ngā pātene pērā i te Amazon, eBay, me te Shopify, e tuku ana ngā tapaitea tuarangi inihua kia iti noa te utu engari kia pai te haumaru. Āwhina ēnei tapaitea i ngā SME kia whawhai tahi me ngā toa autō maihi ki te hanga whakapono a te kaihoko , pērā anō hoki me te whai i ngā herehere o ngā kaihoko me ngā ture.
Te Hiahia Ahumāni me ngā Ture Ō Ipurangi
Kāore i te noho moni anake te piki haere i te whakamahi i ngā tapaitea tuarangi—e paingia ana hoki e ngā tikanga matua ake o te ao .
Rongoā Mātāmua: E whai wāhi ana ētahi kāwanatanga inaianei i te tūhuratanga me ngā pūkeko pakitara kia tiakina ai ngā rāwarawa. Ko ngā ripene tohu hōrui i te atamira, i te waehere QR, i ngā waehere tūhuratanga hei whakarite i te aronga ki te hokohoko.
Hiko: Nā te pikinga o ngā wāhanga hiko takawhiti e hāpai ana i ngā mōrearea, kei te whakauru ngā kaihanga i ngā tohu hōrui ki ngā wāhanga me ngā pūkeko pakitara.
Kai me ngā inu: Kei te whakamahi ngā tohu kai rangatira i ngā hōrui kia ārai i te hokohoko kore mana, kia whakapono hoki ki te hou o te kai.
Ko ēnei panonitanga o te ao e totohua nei i ngā kaiwhakarato kia waihanga ngā ratonga hōrui anuanu e hono ana i te haumaru tinana me te whakamāoritanga matihiko.
Mōhiohanga Tohunga
“E hiahia ana ngā kaihoko i ēnei rā kia mōhio tūturu ko te mea i hokona e rātou he mea pono,” nā Ms. Lin, Te Upoko o ngā Ratonga Haumaru i Shenzhen Zhengbiao Anti-Counterfeit Technology.
“Ngā ripene tohu hōrui whakarato i taua whakapuaki tūmataiti, pērā i ngā āhuatanga rite mata kōhure hōua ā taiwhanga mō te tuhi kia āki ai ngā toihau i te āhua, te haumaru, me te utu. Ka whakamātau ngā kaipekerī ki te imi hōua, engari he uaua rawa te penapena i ngā hoahoa pono.”
Tākarotia: I Kīreinga te Hoko Mō Te Rongoā Mātātoko umanga 60%
Kua whakamahi tētahi toihau mataora ā-ao hōua anō nei i tētahi stratēji hōua e rua wāhanga :
Mātāpae hōua kōura mō ngā hua tiaki kiri kounga teitei.
Ngā tapa hōua mō te tuhi kei ngā waehere QR mō ngā tuku hokohoko-ipurangi.
I roto i te 12 marama, i whakapuaki te kamupene he heitara 60% i ngā keehi takahua i te Āhia me Taranihi. I arotake hoki ngā kaihoko, me ngā raraunga uiui e whakaatu ana ko te 72% i te pūkenga ake ki te hoko hua e pakari ana ngā tohu paraire .
Whakamutunga: Te Anamata o te Haumaru Paraire
Ā, ka whanaketia ake te takahua, ko te anamata o te tiaki tohu kei te ngā tapanga paraire maha-ngātahi e hono ana i te aronga, te hangarau matihiko, me te whai i ngā tikanga ōrite o te ao . Anawhene pea mā ngā tapa hōrui kōwhai ki te whakapaipai rānei, anō pea mā ngā tapa hōrui tāpiri ai mō te haumaru maru rānei, kei a ngā toihanga ināianei ngā taputapu māmā hei whakamarie i ngā hua me te whakapiri i ngā kiritaki.
📢 Karanga ki te Mahi
Kei te rapu koe i te ara hei whakakaha i tōu aronga whakamarie?
Kei te tuku mātou i:
Ngā ripene tohu hōrui arataki mō tōu ahumahi
Ngā tapa hōrui kōwhai e hono ana i te āhua rongonui me te haumaru kore-whatukuhake
Ngā tapa hōrui tāpiri mō ngā ratonga anti-takahi-mana e āhu pakari ana me te maru
Tīkiri QR me te whakarāropitanga mō te whai mātai i te tūhuratanga o te ao