Case Study: How a Cosmetics Brand Cut Counterfeit Losses by 80% with Holograms

Introduction: Counterfeiting in the Cosmetics Industry

The beauty and cosmetics industry has been hit hard by counterfeiters. Fake products not only damage brand reputation but also put consumer health at risk with unregulated ingredients. According to the OECD, cosmetics rank among the top 10 most counterfeited product categories globally.

This case study shows how a leading cosmetics brand successfully reduced counterfeit losses by 80% after adopting custom hologram labels across its product lines.

Challenge: Rising Counterfeit Products in Global Markets

• The brand faced increasing cases of fake lipsticks, perfumes, and skincare creams circulating online and in emerging markets.

• Counterfeit goods were nearly indistinguishable in packaging, leading to consumer mistrust.

• Customer complaints about product safety grew, threatening the brand’s global reputation.

Solution: Implementing Custom Hologram Labels

The cosmetics brand partnered with a specialized hologram label supplier to design a tailor-made solution.

Key Features of the Hologram Labels:

1. 3D Holographic Logo – Visible depth effects, impossible to copy

2. Tamper-Evident Seal – Breaks if packaging is opened or reused

3. QR Code with Serial Numbers – Allows consumers to scan and verify authenticity online

4. Microtext & UV Ink – Covert features for distributors and customs inspections

Implementation: Global Rollout

• Phase 1: Introduced hologram labels on premium skincare and perfume lines in Asia and Europe

• Phase 2: Extended to lipsticks, mascaras, and foundation packaging

• Phase 3: Educated consumers through online campaigns showing how to check authenticity

Results: 80% Reduction in Counterfeit Losses

• 80% drop in counterfeit product complaints within 12 months

• Increased consumer trust as shoppers learned how to authenticate purchases

• Distributors reported fewer fake shipments intercepted in customs

• Sales in targeted regions grew by 22% year-on-year after implementation

Key Takeaways for Other Cosmetics Brands

• Multi-layered security (visual + digital) is crucial for high-risk markets

• Educating customers on how to verify authenticity improves adoption

• Custom hologram labels are not only security tools but also brand enhancers, adding premium value to packaging

Conclusion: Protecting Beauty with Security

This case highlights how investing in custom hologram labels helped a cosmetics brand protect its customers, recover lost revenue, and reinforce trust in the marketplace.

As counterfeiters become more advanced, luxury and cosmetics industries must prioritize security packaging—and holograms remain one of the most effective, scalable solutions.

Call to Action

Looking to protect your cosmetics or skincare brand from counterfeits?
We provide:

• Tailor-made hologram labels for beauty and personal care packaging

• QR-enabled, tamper-evident solutions for global supply chains

• Design and consultation services to match your brand aesthetics

👉 Contact us today to request free samples and learn how we can help safeguard your brand.